#004 - Why Do Women Buy Franchises? Ft. Carmen Chavez de Hesse

In this episode, Erin sits down with Carmen Chavez de Hesse from Echo Growth Strategies. Carmen has worked in the franchise space for 17 years, now working to help companies in the process of scaling from local to national through franchising or licensing.

Carmen explains the top six reasons why women choose to buy or invest in a franchise, and the ways that franchising can help them achieve their goals - both professionally and personally.

What We Cover

• Introducing Carmen Chavez de Hesse [2:09]
• Taking control of your destiny through franchising [2:37]
• Different directions women have taken their franchises [5:55]
• Achieving flexibility and work-life balance [7:32]
• Building a business to leave a legacy for your family [10:50]
• The importance of feeling passionate about your work [13:00]
• Wanting to make an impact [18:22]
• Mitigating entrepreneurial risk [20:24]

Resources We Mention

• Club Pilates
• Tumbles

Get Inspired by Carmen

• “Entrepreneurship through franchising is a great way to set the ground rules for what’s going to work for you.”
• “It’s about entrepreneurship and having full ownership of what you’re doing, where you’re taking it, and how you can grow.”
• “The most important thing to keep in mind is the why. What is going to fulfill you?”

What Do You Think?

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